Case Studies
Queer Athena is an LGBTQ- centered social community. I was brought on in the summer of 2024 as a social media manager, and community engagement specialist to help Queer Athena connect with the rapidly growing audience. Our content focuses on promoting and showcasing the experience of each event as well as highlighting Queer Athena as a safe and welcoming community.
@Queer_Athena
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@Queer_Athena 〰️
Vix Walker opened Penjoyment in 2017 and has been working to grow their online community since. We worked to build a campaign that highlighted them as creating a trauma-informed and queer-friendly tattoo environment beyond their artwork.
We also aimed to secure Vix’s place as an emerging thought leader in the tattoo industry through social media, key partnerships, and media placements.
@penjoyment
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@penjoyment 〰️
In the summer of 2023, I launched the social media channels for my Etsy Shop, Wendys Wonders Design. In the first six months since launching the account, I’ve gained over 1,000 followers on TikTok by creating content that goes beyond the typical model of “show and tell.” By producing content that helps solve inherent community needs, that have existed long before my shop has, I am able to organically grow my community without relying on viral videos and trending sounds.
@WendysWondersDesign
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@WendysWondersDesign 〰️
Rebecca Robbins Coaching
Instead of focusing on self-promotion, we set up Rebecca’s accounts to be chock-full of resources and content that filled the needs of the ADHD community. our primary goal was to use social media as a way to educate ADHDers and their partners, parents, and friends on the lesser-known nuances of ADHD.
@rebecca_robbins_coaching
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@rebecca_robbins_coaching 〰️
Kristina Valentine Intimacy Coordination
Kristina is an Intimacy Coordinator based in New York City who was seeking to establish herself as a professional and an advocate for all on set.
During research, we took note of the amount of misinformation and general lack- of- knowledge about intimacy coordination, even from those in the industry.
We focused our campaign on educating actors about their rights and providing tools and resources for a safe workspace. This simultaneously positioned Kristina as a thought leader in emerging online communities.