@KEEPERDOC

@KEEPERDOC

When Academy Award Shortlist Nominee and director Hannah Rafkin needed help with a social media push before Academy voting, I came on board to help with a short term project. The project focused on raising awareness of Rafkin’s documentary Keeper and targeted Academy voters through a combination of social media and community engagement tactics.

Campaign Results

  • Increased awareness by 270%

  • Increased engagement by 410%

  • Raised external link clicks by 76.4%

  • Raised profile visits by 27.6%

  • Raised followers by 7.8%

Strategy

All owned and shared content was highly quality and aesthetically captivating, but also shed light on the overarching themes of the documentary, so that voters could have some level of understanding and name recognition without having watched the entire piece.

We focused on voters local to New York because the documentary was filmed in the Bronx. We wanted voters who live in New York to feel a sense of connection to the story. While not everyone can identify with a beekeeper who’s allergic to bees, everyone can relate to the family dynamics and struggles between the main character, Flynn, and his daughter, Alaura. In doing so we promoted the film not just as a story about bees, but as a family’s journey navigating cancer.

We work to comply with Academy Awards rules and regulations around posting, which limited what types of content could be shared.

Please note: Due to confidentiality reasions, I am not able to post all of my worksamples. If you would like to see additional samples with redacted information please feel free to reach out.