Kristina is an Intimacy Coordinator based in New York City who was seeking to establish herself as a professional and an advocate for all on set.

During research, we took note of the amount of misinformation and general lack- of- knowledge about intimacy coordination, even from those in the industry.

We focused our campaign on educating actors about their rights and providing tools and resources for a safe workspace. This simultaneously positioned Kristina as a thought leader in emerging online communities.