@Queer_Athena
@Queer_Athena
Queer Athena is an LGBTQ- centered social community. Their events are focused on fostering connection in a welcoming and loving environment.
Through their intentional community, Queer Athena seek to provide a “safe space” for all types of queer people to come together. As LGBTQ rights are repeatedly attacked, Queer Athena aims to build our community into a care network.
Client Ask
I was brought on in the summer of 2024 as a social media and community engagement manager to help Queer Athena connect with its rapidly growing audience.
Our campaign aimed to ensure that the community-first mindset of Queer Athena remained prominent as they grew. When we started Queer Athena had a community of a few thousand followers, all with different needs and habits. We worked to identify who our community was comprised of and how we could best support them. Our campaign aimed not only to attract new people to the Queer Athena community, but help nurture those already with us through community care.
Our Strategy
Our content focuses on promoting and showcasing the experience of each event as well as highlighting Queer Athena as a safe and welcoming community.
We utilized our event regulars as content creators.
View Sample PR Plan
Please note: Due to confidentiality reasions, I am not able to post all of my worksamples. If you would like to see additional samples with redacted information please feel free to reach out.